Clubs for the Cure Invites Health and Fitness Clubs-Worldwide to Open their Doors this Holiday Season for 12 Days of Fitness to Find the Cure for ALS

Manasquan, NJ, August, 2009: The Clubs for the Cure Team is excited to launch the 12 Days of Fitness Program to find a cure for ALS, amyotrophic lateral sclerosis, this holiday season. During November and December, participating clubs will open their doors to members of the community by inviting them to experience 12 consecutive days of fitness at their local Health and Fitness Club with a donation of $20 to ALS. This is a great way to get more people, more active, more often and also help raise money for a great cause.

“We are asking Health and Fitness Clubs around the world to open their doors to support the 12 Days of Fitness Program,” states Patricia A. Laus, C.E.O. of The Atlantic Club and founder of Clubs for the Cure. “The 12 Days of Fitness Program offers Clubs the opportunity to invite everyone in their community to expand their wellness and extend their lives. It is a proven promotion that The Atlantic Club as well as numerous Health and Fitness Clubs worldwide have utilized over the years with great success”

Doug Miller and Ray Gordon, co founders of Sales Makers International have generously provided the exclusive rights to 12 Days of Fitness to The Clubs for the Cure/Augie’s Quest Team. This program will be the promotional vehicle used this holiday season to increase the number of Health and Fitness facilities joining this global effort in finding the cure for ALS. It also provides a new venue that will raise substantial donations to support Augie Nieto in reaching his goal of $30,000,000 by March, 2010.

“Augie Nieto has played a major role in the development and growth of the fitness industry, which in turn has contributed to the health of millions of people around the world, “ states Joe Moore, President and CEO of IHRSA. “With equal passion and perseverance, he is leading the quest to find the cure for ALS and wipe out this disease that has claimed far too many lives. I am asking Clubs across the globe to join the quest- Augie’s Quest and participate in the 12 Days of Fitness Program this holiday season.”

Clubs that are interested in enrolling in Augie’s Quest 12 Days of Fitness can visit The Clubs for the Cure website at www.clubsforthecure.com . This site includes sample newspaper ads, direct mail cards, email blasts, press releases, program overview for outreach this upcoming holiday season as well as a special in-club 12 Days of Fitness Program by Sandy Coffman. “Our goal with the development of our new website, donated by Laurie Metrick and his team at Joinonline247.com”, states Kevin McHugh, C.O.O of The Atlantic Club and Clubs for the Cure, “is to develop an information center platform that will provide not only the tools for Clubs to incorporate into their local market but act as a resource to learn more about Augie, Augie’s Quest and other fundraising programs that Clubs have been conducting for Augie over the past eighteen months. The Clubs for the Cure website also provides videos that will further explain the upcoming Augie’s Quest 12 Days of Fitness program along with contact numbers and email addresses of the entire sales and marketing support group for this program at The Atlantic Club. Our team is committed to work with Clubs insuring that they will have a successful 12 Days of Fitness event for Augie”.

The Clubs for the Cure Team was founded in 2006 by Pat Laus, owner and CEO of The Atlantic Clubs in Manasquan and Red Bank, New Jersey. It is a grassroots Health and Fitness Team effort that harnesses the power of its members, staff as well as the communities they serve to work together to make a difference in the world to those in need. In 2006, Pat and her team partnered with The Avon Foundation’s Two Day Walk in New York City to find the Cure for Breast Cancer. The Clubs for the Cure Team under Pat’s guidance provided The Avon Foundation not only their largest team globally but also a record level team donation raising over $1,000,000 during its’ three years.

In 2007, The Clubs for the Cure Team expanded its mission and partnered with Augie’s Quest, an aggressive, cure driven effort, singularly focused on treatments and cures for ALS. Augie’s Quest was founded by Augie Nieto and his wife Lynne in 2005 after he had been diagnosed with ALS at the age of 48. Augie was the founder of Life Fitness and is recognized as one of the pioneers in the Health and Fitness industry. Augie has also been as a long-time business associate and friend of Pat Laus. In August, 2007, Pat offered Augie and his Augie’s Quest Team her support with The Clubs for the Cure Program and developed a partnership that is now working together to support the research efforts that will find the cure for ALS. The Clubs for the Cure/ Augie’s Quest Team now consists of over 700 Health and Fitness Centers that have been involved in conducting events at their Club to raise monies and awareness for Augie’s Quest. In its’ first 18 months, The Clubs for the Cure/Augie’s Quest Team has raised over $750,000 with an aggressive global effort being launched for this Holiday Season.

If you have any questions or would like to obtain more information regarding the upcoming Augie’s Quest 12 Days of Fitness global initiative to have more people, more active, more often during this upcoming Holiday Season, please contact Kevin McHugh at kevinm@theatlanticclub.com .

Here are some links that you will find helpful:

1. The Clubs for the Cure Website at www.clubsforthecure.com

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