EHFA UNIVERSITY, 6-10 June 2011, at IESE Business School, Barcelona


The EHFA University is a highly interactive and intensive one-week programmespecifically designed to help health and fitness professionals sharpen their leadership skills and broaden their vision of our ever changing sector.


Held on IESE’s world class Barcelona campus, the EHFA University features the expertise of health and fitness industry insiders and members of IESE’s renowned faculty who apply analytical and management concepts to real company situations.


A group of 35 international industry leaders will experience world class learning through a number of interactive, dynamic learning methods, including case studies, discussions, simulations, presentations and small group activities. The programme features the “Execugame”, a motivational activity in which teams compete in a virtual market place and solve real management dilemmas.


To maximize the learning experience, participants will also carry out a 360-degree leadership profile evaluation before theprogrammestarts. The results of the evaluation will be discussed privately with each participant and will form the basis for a personal action plan designed to enhance managerial and leadership skills. Participants also benefit from an online platform to continue work on individual or team projects upon theprogramme’sconclusion.


Herman Rutgers, Executive Director EHFAcomments: “… the EHFA University is more than an opportunity for the industry leaders to advance their skills. Ultimately it is about elevating the fitness sector as a whole to the next level. One of the main objectives of EHFA is to promote the interests of the industry to various stakeholders on a European level and having strong leaders will help the sector gain a stronger voice”.


Frank van de Ven, VP International Life Fitnesssays: “… as a leading global fitness equipment manufacturer we share the EHFA vision that leadership is paramount for the future development of our industry, which is why we are happy to support EHFA with this uniqueprogramme.”


For more information, please download the EHFA University brochure

The EHFA University registrations have now started, and are available on-line.

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