TOWARDS HIGHER STANDARDS AND QUALITY IN HEALTH & FITNESS
EHFA 3rd European Fitness Forum in Madrid on 10 & 11 May
2010 Breaks New Records
Fitness industry experts and business leaders from across
Europe as well as the US and Russia came together for the 3rd European Fitness
Forum organized by the European Health & Fitness Association (EHFA) in
Madrid last week. Compared with the first Fitness Forum in 2008, the
number of registered participants doubled to 128 this year.
Sponsored by Reebok and the European University of Madrid,
the Forum brought together representatives from major international operators,
leading training providers, as well as national and international associations
for a unique two-day get together with world class presenters to exchange views
on issues related to fitness and the professionalisation of the sector.
Keynote presenters included:
91 year old Dr Charles Eugster, a world champion in rowing
over 80 years category, who spoke on the benefits of resistance training for
Xavier Martins Dias from Les Mills International on the “The
Future of Fitness” study which examines the future of the fitness industry,
including the role that health clubs will play;
Prof Alfonso Jiménez on the Future of Fitness Education and
the challenges and opportunities for Exercise Professionals;
Lyn Heward from Cirque du Soleil on creativity and exercise
through the development of Reebok Jukari Fit to Flex.
Truthful to the sector, participants were also physically
active with Reebok Jukari Fit to Flex and Les Mills Bodycombat workouts.
The highlight of the Forum was a dinner and visit to the
famous Real Madrid Football Stadium guided by Emilio Burtragueño, currently
Director of the Real Madrid Sports Science School (see group photo attached).
Herman Rutgers, Executive Director of EHFA, commented: “EHFA’s
Fitness Forum continues to evolve in line with the rest of the Association.
Three years ago, we welcomed 45 people to join us in Hilversum. This year, that
number has grown substantially once more. Our Association is about bringing
together professionals to discuss the future challenges and opportunities we
face as a sector. I am delighted that the Madrid Fitness Forum fulfilled that
the EHFA website where you can find testimonials from very satisfied
The 4th Fitness Forum is planned to take place in May 2011.